(Photoshop, Illustrator, Dreamweaver, Branding)
THE PROJECT – MIA Graffiti is a fictitious graffiti art supplies store targeted towards street artists. I came up with the name MIA Graffiti because many graffiti artists are anonymous, leaving their signature mark on a wall but never revealing their true identity. Take for example, the European artist known as Banksy whose work is known everywhere for its political and social commentary, but nobody knows who he really is.
THE DESIGN – With this project, I first started out by designing an event poster. The event I created is the MIA Graffiti Jam located in the Mission neighborhood of San Francisco, California. The idea for this event would be that all local artists would come together and make art on public wall space to showcase their creative talent. The design problem I faced was creating the logo for this business and determining which typeface to use. Since my logo consisted of so many bright colors, I had to analyze which typeface would be appropriate to not only represent the brand itself but it also had to be legible and clear to viewers what exactly this business is selling. I think the typeface style and color I chose ultimately did just that - it was very straightforward what my brand was all about. With the creation of the event poster, I proceeded to develop and code a working website for this made-up business. I created numerous webpages full of content, including categories like: About Us, Graffiti Supplies, Gallery, Events, Blog, and Contact. This brand is made for a niche group, so both the designed event and the website aim towards a targeted audience.