(Branding, Illustrator, Packaging)
THE PROJECT – Chocolatier is a family-owned storefront that sells the most indulgent gourmet chocolates, truffles, and other premium sweets. From white chocolate to milk chocolate, dark chocolate to semi-sweet, Chocolatier prides itself in creating premium treats since its inception in 1927.
THE DESIGN – I began this design project by creating the logo and packaging for the Chocolatier brand. I designed a gold leaf pattern with a gradient to give it a metallic look. I then utilized this pattern across the whole Chocolatier packaging and branding, and developed different flavors of the chocolate truffles: mint, caramel, raspberry, and blueberry. The most challenging aspect of this project was illustrating the leaf pattern and creating the gradient. With each flavor of truffle, I used numerous colors to come up with a new gradient for that particular product. Not only does Chocolatier offer a wide variety of chocolate goodies, customers may also shop at its storefront and purchase other merchandise items.